# Ad radar: Atlassian (atlassian.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**69 active ads** on 2 of 3 libraries · **25 new** · **0 stopped** · 10 third-party ads naming the brand or linking to it

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=atlassian.com) | 46 | 46+ | 2 | 0 | 2021-10-25 | 2026-10-22 | text (36), video (6), image (4) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=Atlassian) | 23 | 49+ | 23 | 0 | 2026-10-15 | 2026-10-22 | image (39), video (6), document (3), message (1) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=Atlassian&query_type=1) | 0 | 0 | 0 | 0 |  |  |  |

Google reports 20,001-30,001 ads in total for Atlassian US, Inc..

## Where and how

- **Formats:** image (43), text (36), video (12), document (3), message (1)
- **Countries:** NL (29), US (28), ES (27), GB (26), FR (23), IL (23), PT (23), CA (22), DE (22), BE (21)
- **Landing pages:** atlassian.com (46), atlassian.com/demos/cloud-migration (6), atlassian.com/webinars/software/the-state-of-ai-in-service-management (6), atlassian.com/collections/strategy/resources/strategic-portfolio-management-decision-advantage (2), atlassian.com/collections/strategy/resources/new-strategic-workforce-planning (1), atlassian.com/gartner/magic-quadrant-collaborative-work-management (1)

## Message themes

- **ai** (18 ads): service, customer, management, built · [example 1](https://www.linkedin.com/ad-library/detail/1652528936) [example 2](https://www.linkedin.com/ad-library/detail/1648705046)
- **work** (5 ads): model, move, operating, product · [example 1](https://www.linkedin.com/ad-library/detail/1652820496) [example 2](https://www.linkedin.com/ad-library/detail/1652696616)
- **access** (5 ads): guard, airlines, consolidate, instances · [example 1](https://www.linkedin.com/ad-library/detail/1649289986) [example 2](https://www.linkedin.com/ad-library/detail/1649147066)
- **outsmart threat** (4 ads): actors, forrester, trust, zero · [example 1](https://www.linkedin.com/ad-library/detail/1649992766) [example 2](https://www.linkedin.com/ad-library/detail/1649953996)
- **11h online** (3 ads): agente, agentes, ambiente, assistente · [example 1](https://www.linkedin.com/ad-library/detail/1584974373) [example 2](https://www.linkedin.com/ad-library/detail/1585083213)

## Most-used messages

- [3 ads, LinkedIn](https://www.linkedin.com/ad-library/detail/1652528936): "Read the guide and learn how to adapt with confidence. · When things change, the decision clock is ticking. The Decision Advantage guide helps connect AI and context with strategy, people, and tech..."
- [3 ads, LinkedIn](https://www.linkedin.com/ad-library/detail/1648657146): "From Data Center to Cloud - Watch How · Your path to cloud playbook: Tools, support, and programs to get you there"
- [3 ads, LinkedIn](https://www.linkedin.com/ad-library/detail/1648705046): "From Data Center to Cloud - Watch How · Upgrading to cloud isn't just about moving. It's about unlocking AI, better security, and scale. This demo breaks down the migration into six clear steps and..."

## New this week

- [Google · image · 2026-10-22 to 2026-10-22 · atlassian.com · US](https://adstransparency.google.com/advertiser/AR16220030717323640833/creative/CR04537486893566132225)
- [LinkedIn · document · 2026-10-20 to 2026-10-21 · GB CL ES FR DE IT](https://www.linkedin.com/ad-library/detail/1652820496): "From outcomes and team funding to continuous discovery and open work, get practical guidance for turning principles into daily practice. · Six principles for..."
- [LinkedIn · document · 2026-10-20 to 2026-10-21 · FR GB DE CL NL ES](https://www.linkedin.com/ad-library/detail/1652696616): "See how durable teams, outcome-based goals, continuous discovery, and clearer decision-making can change how product work gets done. · Move from project-base..."
- [LinkedIn · image · 2026-10-20 to 2026-10-22 · atlassian.com · FR](https://www.linkedin.com/ad-library/detail/1652528936): "Read the guide and learn how to adapt with confidence. · When things change, the decision clock is ticking. The Decision Advantage guide helps connect AI and..."
- [LinkedIn · document · 2026-10-20 to 2026-10-21 · DE GB FR CL ES IT](https://www.linkedin.com/ad-library/detail/1652763006): "Explore practical ways to move from project-based work to durable product teams focused on outcomes, customer insight, and learning. · Build a Product Operat..."
- [LinkedIn · image · 2026-10-20 to 2026-10-22 · atlassian.com · ES](https://www.linkedin.com/ad-library/detail/1652609106): "Put the right people, skills, and resources behind what matters · Your AI strategy is clear. But do you have the people and capacity to deliver it?"
- [LinkedIn · image · 2026-10-19 to 2026-10-22 · atlassian.com · US CA EG IL SA AE](https://www.linkedin.com/ad-library/detail/1648657146): "From Data Center to Cloud - Watch How · Your path to cloud playbook: Tools, support, and programs to get you there"
- [LinkedIn · image · 2026-10-19 to 2026-10-21 · atlassian.com · US AU DE SG CA GB](https://www.linkedin.com/ad-library/detail/1648339496): "The State of AI in Service Management · Upgrade your company's customer support experience from a disappointment to a delight."

## Longest-running active ads

- [Google · text · 2021-10-25 to 2026-10-22 · atlassian.com · US](https://adstransparency.google.com/advertiser/AR16220030717323640833/creative/CR00391846152930066433)
- [Google · text · 2021-10-25 to 2026-10-22 · atlassian.com · ES PK KZ MD TT TZ](https://adstransparency.google.com/advertiser/AR16220030717323640833/creative/CR17057271438479720449)
- [LinkedIn · image · 2026-10-15 to 2026-10-22 · atlassian.com · US MX CA AU JP IL](https://www.linkedin.com/ad-library/detail/1644941586): "A Leader by Gartner® in 2026: Collaborative Work Management · Atlassian is named a Leader in Collaborative Work Management for the 2nd year running. Find out..."
- [LinkedIn · image · 2026-10-16 to 2026-10-22 · atlassian.com · US DE GB ES FR IT](https://www.linkedin.com/ad-library/detail/1647285976): "The State of AI in Service Management: A Digital Event · The old service playbook was built for siloed ticket queues and reactive firefighting. Discover how..."

## Other advertisers using the brand

- Google: 4 ads by kencha Software UG (1), LOGICIELS TEMPO INC. (1), NVA Ventures Ltd (1), SmartBear Software, Inc. (1)
- LinkedIn: 1 ad (1 by advertisers we do not name)
- TikTok: 5 ads (5 by advertisers we do not name)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn shows dates only for ads that ran in the EU: 26 LinkedIn ads are listed without dates.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._