{
  "version": 1,
  "brand": {
    "name": "Glossier",
    "domain": "glossier.com",
    "slug": "glossier",
    "vertical": "E-commerce"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 51,
    "newAds": 0,
    "stoppedAds": 0,
    "platformsWithAds": 2,
    "thirdPartyAds": 42
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=glossier.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 50,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 1000,
        "max": 2000
      },
      "firstSeen": "2022-04-12",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "text",
          "count": 28
        },
        {
          "key": "video",
          "count": 18
        },
        {
          "key": "image",
          "count": 4
        }
      ],
      "countries": [
        {
          "key": "US",
          "count": 39
        },
        {
          "key": "GB",
          "count": 13
        },
        {
          "key": "FR",
          "count": 3
        },
        {
          "key": "IT",
          "count": 3
        },
        {
          "key": "ES",
          "count": 2
        },
        {
          "key": "DE",
          "count": 1
        },
        {
          "key": "IE",
          "count": 1
        },
        {
          "key": "NL",
          "count": 1
        }
      ],
      "landingPages": [
        {
          "key": "glossier.com",
          "count": 50
        }
      ],
      "advertiserAccounts": [
        "Glossier Inc."
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Glossier",
      "fetched": 3,
      "capped": false,
      "ownAds": 3,
      "activeAds": 1,
      "undatedAds": 2,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2025-08-12",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "follow company",
          "count": 2
        },
        {
          "key": "job",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "AE",
          "count": 1
        },
        {
          "key": "AF",
          "count": 1
        },
        {
          "key": "AL",
          "count": 1
        },
        {
          "key": "AM",
          "count": 1
        },
        {
          "key": "AR",
          "count": 1
        },
        {
          "key": "AT",
          "count": 1
        },
        {
          "key": "AU",
          "count": 1
        },
        {
          "key": "AW",
          "count": 1
        }
      ],
      "landingPages": [],
      "advertiserAccounts": [
        "Glossier, Inc."
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Glossier&query_type=1",
      "fetched": 50,
      "capped": true,
      "ownAds": 0,
      "activeAds": 0,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": null,
      "lastSeen": null,
      "formats": [],
      "countries": [],
      "landingPages": [],
      "advertiserAccounts": [],
      "thirdParty": {
        "ads": 42,
        "advertisers": [],
        "withheld": 42
      },
      "creatorAdsDropped": 8,
      "error": null
    }
  ],
  "formats": [
    {
      "key": "text",
      "count": 28
    },
    {
      "key": "video",
      "count": 18
    },
    {
      "key": "image",
      "count": 4
    },
    {
      "key": "follow company",
      "count": 2
    },
    {
      "key": "job",
      "count": 1
    }
  ],
  "countries": [
    {
      "key": "US",
      "count": 40
    },
    {
      "key": "GB",
      "count": 14
    },
    {
      "key": "FR",
      "count": 4
    },
    {
      "key": "IT",
      "count": 4
    },
    {
      "key": "ES",
      "count": 3
    },
    {
      "key": "DE",
      "count": 2
    },
    {
      "key": "IE",
      "count": 2
    },
    {
      "key": "NL",
      "count": 2
    },
    {
      "key": "PL",
      "count": 2
    },
    {
      "key": "PT",
      "count": 2
    }
  ],
  "landingPages": [
    {
      "key": "glossier.com",
      "count": 50
    }
  ],
  "themes": [
    {
      "label": "beauty",
      "keywords": [
        "essentials"
      ],
      "ads": 3,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10696761400971231233",
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR07139165325982957569"
      ]
    },
    {
      "label": "official",
      "keywords": [
        "site"
      ],
      "ads": 3,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR11007899612261384193",
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR00344035367264976897"
      ]
    },
    {
      "label": "balm",
      "keywords": [],
      "ads": 2,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10501826476221923329",
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR12825368083589758977"
      ]
    },
    {
      "label": "fragrance",
      "keywords": [],
      "ads": 2,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR06338732053646802945",
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR09389016358387187713"
      ]
    },
    {
      "label": "perfume",
      "keywords": [
        "smells"
      ],
      "ads": 2,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR17404690458289897473",
        "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10053852350637932545"
      ]
    }
  ],
  "topMessages": [
    {
      "text": "· Glossier.® Glossier NYC",
      "ads": 2,
      "platforms": [
        "google"
      ],
      "example": "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR01760081214263263233"
    }
  ],
  "newAds": [],
  "stoppedAds": [],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR11007899612261384193",
      "format": "text",
      "firstShown": "2022-04-12",
      "lastShown": "2026-10-22",
      "landingDomain": "glossier.com",
      "countries": [
        "DE",
        "SE",
        "PL",
        "PT",
        "NL",
        "ES"
      ],
      "text": "uk.glossier.com Official Glossier® Site"
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR00268703427599532033",
      "format": "text",
      "firstShown": "2024-04-01",
      "lastShown": "2026-10-22",
      "landingDomain": "glossier.com",
      "countries": [
        "GB",
        "US"
      ],
      "text": "Glossier glossier.com Glossier® Makeup Essentials"
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/729924124",
      "format": "job",
      "firstShown": "2025-08-12",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "US",
        "GB",
        "IN",
        "CA",
        "FR",
        "CN"
      ],
      "text": null
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn shows dates only for ads that ran in the EU: 2 LinkedIn ads are listed without dates.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}