# Ad radar: HelloFresh (hellofresh.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**85 active ads** on 3 of 3 libraries · **0 new** · **0 stopped** · 1 third-party ads naming the brand or linking to it

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=hellofresh.com) | 49 | 49+ | 0 | 0 | 2023-06-22 | 2026-10-22 | text (41), image (7), video (1) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=HelloFresh) | 8 | 50+ | 0 | 0 | 2026-04-28 | 2026-10-22 | image (16) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=HelloFresh&query_type=1) | 28 | 50+ | 0 | 0 | 2026-09-14 | 2026-10-21 | video (24), image (4) |

Google reports 10,041-20,041 ads in total for Grocery Delivery E-Services USA Inc., HelloFresh SE.

## Where and how

- **Formats:** text (41), image (27), video (25)
- **Countries:** US (43), DE (38), IE (3), PL (3), PH (2), ES (1), LT (1)
- **Landing pages:** hellofresh.com (49), hellofresh.de/pages/cook-this-big-idea (28), partner.hellofresh.de/media-kooperationen (8)

## Message themes

- **meal kit** (11 ads): people, meals, price, week · [example 1](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04970123553497153537) [example 2](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR17192839650226470913)
- **kostenlos herunterladen** (7 ads): entscheider, fur, sampling, zeigt · [example 1](https://www.linkedin.com/ad-library/detail/1585641714) [example 2](https://www.linkedin.com/ad-library/detail/1585503304)
- **team** (7 ads): benefits, business, career, corporate · [example 1](https://www.linkedin.com/ad-library/detail/1478343513) [example 2](https://www.linkedin.com/ad-library/detail/1478393303)

## Most-used messages

- [28 ads, TikTok](https://library.tiktok.com/ads/detail/?ad_id=1876593009109009): "Genieße HelloFresh, frisch, abwechslungsreich und lecker!"
- [2 ads, Google](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04970123553497153537): "HelloFresh Mobile! HelloFresh Meal Kit Delivery - America's #1 Meal-Kit - Quick-Prep Meal Kits Delivered HelloFresh takes the hassle out of cooking at home. Make stress-free recipes every night."
- [2 ads, Google](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR17192839650226470913): "HelloFresh Meal Kit - Two Meals for Two People Per Week · HelloFresh Meal Kit - Two Meals for Two People Per Week \[Price\] HelloFresh"

## Longest-running active ads

- [Google · image · 2023-06-22 to 2026-10-22 · hellofresh.com · US](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR00394179247884730369): "HelloFresh Meal Kit - Two Meals for Two People Per Week · HelloFresh Meal Kit - Two Meals for Two People Per Week \[Price\] HelloFresh"
- [Google · text · 2025-07-30 to 2026-10-22 · hellofresh.com · US](https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04553260083651280897): "HelloFresh Mobile! HelloFresh: Get 50% Off - America's #1 Meal-Kit - HelloFresh Meal Kit Delivery Meet your health goals with our biggest menu. Choose from 1..."
- [LinkedIn · image · 2026-07-15 to 2026-10-22 · partner.hellofresh.de · DE IE LT](https://www.linkedin.com/ad-library/detail/1467130684): "👉 Produktlaunch-Leitfaden für FMCG-Marken · 🎯 Die falsche Kanalwahl kostet dich beim Produktlaunch mehr als nur Budget. Wer In-Home Sampling und POS-Promot..."
- [LinkedIn · image · 2026-07-15 to 2026-10-22 · partner.hellofresh.de · DE](https://www.linkedin.com/ad-library/detail/1467044134): "👉 Produktlaunch-Leitfaden für Marketing- und Trade-Entscheider · 🚀 Dein nächster Produktlaunch verdient die richtige Kanalstrategie. Wer In-Home Sampling u..."
- [TikTok · video · 2026-09-14 to 2026-10-21 · hellofresh.de · DE](https://library.tiktok.com/ads/detail/?ad_id=1876328933063954): "Genieße HelloFresh, frisch, abwechslungsreich und lecker!"
- [TikTok · video · 2026-09-14 to 2026-10-21 · hellofresh.de · DE](https://library.tiktok.com/ads/detail/?ad_id=1876328938804418): "Genieße HelloFresh, frisch, abwechslungsreich und lecker!"

## Other advertisers using the brand

- Google: 1 ad (1 by advertisers we do not name)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn shows dates only for ads that ran in the EU: 8 LinkedIn ads are listed without dates.
- TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._