{
  "version": 1,
  "brand": {
    "name": "Klarna",
    "domain": "klarna.com",
    "slug": "klarna",
    "vertical": "Fintech"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 30,
    "newAds": 27,
    "stoppedAds": 11,
    "platformsWithAds": 3,
    "thirdPartyAds": 39
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=klarna.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 11,
      "activeAds": 11,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 105900,
        "max": 208100
      },
      "firstSeen": "2026-07-13",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "text",
          "count": 10
        },
        {
          "key": "video",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "US",
          "count": 8
        },
        {
          "key": "NO",
          "count": 3
        }
      ],
      "landingPages": [
        {
          "key": "klarna.com",
          "count": 11
        }
      ],
      "advertiserAccounts": [
        "Klarna INC",
        "Klarna Technologies AS"
      ],
      "thirdParty": {
        "ads": 39,
        "advertisers": [
          {
            "key": "Pricerunner Sweden AB",
            "count": 37
          },
          {
            "key": "Precis Digital Syd AB",
            "count": 2
          }
        ],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Klarna",
      "fetched": 6,
      "capped": false,
      "ownAds": 6,
      "activeAds": 0,
      "undatedAds": 6,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": null,
      "lastSeen": null,
      "formats": [
        {
          "key": "image",
          "count": 6
        }
      ],
      "countries": [],
      "landingPages": [],
      "advertiserAccounts": [
        "Klarna"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Klarna&query_type=1",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 19,
      "undatedAds": 0,
      "newAds": 27,
      "stoppedAds": 11,
      "reportedAds": null,
      "firstSeen": "2026-10-07",
      "lastSeen": "2026-10-21",
      "formats": [
        {
          "key": "video",
          "count": 19
        }
      ],
      "countries": [
        {
          "key": "GB",
          "count": 19
        }
      ],
      "landingPages": [],
      "advertiserAccounts": [
        "Klarna Bank AB UK Branch"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    }
  ],
  "formats": [
    {
      "key": "video",
      "count": 20
    },
    {
      "key": "text",
      "count": 10
    },
    {
      "key": "image",
      "count": 6
    }
  ],
  "countries": [
    {
      "key": "GB",
      "count": 19
    },
    {
      "key": "US",
      "count": 8
    },
    {
      "key": "NO",
      "count": 3
    }
  ],
  "landingPages": [
    {
      "key": "klarna.com",
      "count": 11
    }
  ],
  "themes": [],
  "topMessages": [
    {
      "text": "Talk to our team today · Zip is leaving New Zealand but your customers still want to pay in instalments. Switch to Klarna and keep your checkout conversion; plus reach millions of shoppers in the K...",
      "ads": 6,
      "platforms": [
        "linkedin"
      ],
      "example": "https://www.linkedin.com/ad-library/detail/1486566354"
    }
  ],
  "newAds": [
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879693117972866",
      "format": "video",
      "firstShown": "2026-10-21",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879656818894241",
      "format": "video",
      "firstShown": "2026-10-21",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879656818437217",
      "format": "video",
      "firstShown": "2026-10-21",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879541496865058",
      "format": "video",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879592930015393",
      "format": "video",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879592929859649",
      "format": "video",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879583868056610",
      "format": "video",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-20",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879579746457122",
      "format": "video",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-20",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    }
  ],
  "stoppedAds": [
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879221036725362",
      "format": "video",
      "firstShown": "2026-10-16",
      "lastShown": "2026-10-17",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879238453286978",
      "format": "video",
      "firstShown": "2026-10-16",
      "lastShown": "2026-10-17",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879249941969106",
      "format": "video",
      "firstShown": "2026-10-17",
      "lastShown": "2026-10-17",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879307024535730",
      "format": "video",
      "firstShown": "2026-10-17",
      "lastShown": "2026-10-17",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879068191837649",
      "format": "video",
      "firstShown": "2026-10-15",
      "lastShown": "2026-10-16",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879146141835282",
      "format": "video",
      "firstShown": "2026-10-15",
      "lastShown": "2026-10-16",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879072026872850",
      "format": "video",
      "firstShown": "2026-10-15",
      "lastShown": "2026-10-15",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879120907192434",
      "format": "video",
      "firstShown": "2026-10-15",
      "lastShown": "2026-10-15",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    }
  ],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR05325035143755202561/creative/CR14049566391539859457",
      "format": "text",
      "firstShown": "2026-07-13",
      "lastShown": "2026-10-22",
      "landingDomain": "klarna.com",
      "countries": [
        "US"
      ],
      "text": null
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR05325035143755202561/creative/CR08537163746173255681",
      "format": "text",
      "firstShown": "2026-07-14",
      "lastShown": "2026-10-22",
      "landingDomain": "klarna.com",
      "countries": [
        "US"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1878652356123954",
      "format": "video",
      "firstShown": "2026-10-10",
      "lastShown": "2026-10-21",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1879238457017490",
      "format": "video",
      "firstShown": "2026-10-16",
      "lastShown": "2026-10-18",
      "landingDomain": null,
      "countries": [
        "GB"
      ],
      "text": null
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "Google archives most text ads as images, so their copy is not part of the themes.",
    "LinkedIn shows dates only for ads that ran in the EU: 6 LinkedIn ads are listed without dates.",
    "TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}