{
  "version": 1,
  "brand": {
    "name": "Notion",
    "domain": "notion.com",
    "slug": "notion",
    "vertical": "SaaS"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 53,
    "newAds": 1,
    "stoppedAds": 0,
    "platformsWithAds": 3,
    "thirdPartyAds": 32
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=notion.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 50,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 675,
        "max": 775
      },
      "firstSeen": "2026-04-29",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "text",
          "count": 25
        },
        {
          "key": "image",
          "count": 14
        },
        {
          "key": "video",
          "count": 11
        }
      ],
      "countries": [
        {
          "key": "CA",
          "count": 14
        },
        {
          "key": "US",
          "count": 13
        },
        {
          "key": "DK",
          "count": 9
        },
        {
          "key": "FI",
          "count": 9
        },
        {
          "key": "NO",
          "count": 9
        },
        {
          "key": "FR",
          "count": 8
        },
        {
          "key": "GB",
          "count": 8
        },
        {
          "key": "IE",
          "count": 8
        }
      ],
      "landingPages": [
        {
          "key": "notion.com",
          "count": 50
        }
      ],
      "advertiserAccounts": [
        "Notion Labs, Inc"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Notion",
      "fetched": 50,
      "capped": true,
      "ownAds": 36,
      "activeAds": 2,
      "undatedAds": 31,
      "newAds": 1,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-09-13",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "document",
          "count": 13
        },
        {
          "key": "image",
          "count": 11
        },
        {
          "key": "video",
          "count": 9
        }
      ],
      "countries": [
        {
          "key": "AD",
          "count": 2
        },
        {
          "key": "AL",
          "count": 2
        },
        {
          "key": "AT",
          "count": 2
        },
        {
          "key": "BE",
          "count": 2
        },
        {
          "key": "BG",
          "count": 2
        },
        {
          "key": "BY",
          "count": 2
        },
        {
          "key": "CH",
          "count": 2
        },
        {
          "key": "DE",
          "count": 2
        }
      ],
      "landingPages": [],
      "advertiserAccounts": [
        "Notion"
      ],
      "thirdParty": {
        "ads": 6,
        "advertisers": [],
        "withheld": 6
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Notion&query_type=1",
      "fetched": 50,
      "capped": true,
      "ownAds": 19,
      "activeAds": 1,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-09-02",
      "lastSeen": "2026-10-18",
      "formats": [
        {
          "key": "image",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "GB",
          "count": 1
        }
      ],
      "landingPages": [
        {
          "key": "rabanne.com/uk/en_GB/1-million-black-experience",
          "count": 1
        }
      ],
      "advertiserAccounts": [
        "Notion"
      ],
      "thirdParty": {
        "ads": 26,
        "advertisers": [
          {
            "key": "TYPEFORM SL.",
            "count": 19
          }
        ],
        "withheld": 7
      },
      "creatorAdsDropped": 5,
      "error": null
    }
  ],
  "formats": [
    {
      "key": "image",
      "count": 26
    },
    {
      "key": "text",
      "count": 25
    },
    {
      "key": "video",
      "count": 20
    },
    {
      "key": "document",
      "count": 13
    }
  ],
  "countries": [
    {
      "key": "CA",
      "count": 15
    },
    {
      "key": "US",
      "count": 14
    },
    {
      "key": "DK",
      "count": 11
    },
    {
      "key": "FI",
      "count": 11
    },
    {
      "key": "NO",
      "count": 11
    },
    {
      "key": "GB",
      "count": 10
    },
    {
      "key": "LU",
      "count": 10
    },
    {
      "key": "SE",
      "count": 10
    },
    {
      "key": "AT",
      "count": 9
    },
    {
      "key": "BE",
      "count": 9
    }
  ],
  "landingPages": [
    {
      "key": "notion.com",
      "count": 50
    },
    {
      "key": "rabanne.com/uk/en_GB/1-million-black-experience",
      "count": 1
    }
  ],
  "themes": [
    {
      "label": "ai",
      "keywords": [
        "work",
        "agents",
        "faster",
        "custom"
      ],
      "ads": 27,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1619931196",
        "https://www.linkedin.com/ad-library/detail/1636871326"
      ]
    },
    {
      "label": "agents",
      "keywords": [
        "work",
        "context",
        "custom",
        "faster"
      ],
      "ads": 4,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1636708716",
        "https://www.linkedin.com/ad-library/detail/1652784876"
      ]
    }
  ],
  "topMessages": [
    {
      "text": "The exact decks, investor lists, and AI agents top startups used to close their first checks. Free guide, free Notion trial with every download. · The AI Fundraising Playbook. Free Trial Included.",
      "ads": 9,
      "platforms": [
        "linkedin"
      ],
      "example": "https://www.linkedin.com/ad-library/detail/1619931196"
    },
    {
      "text": "Leaders are pouring money into AI. Employees aren't catching up. 62% of UK leaders are investing faster than their teams can adapt — a gap that turns AI spend into wasted spend. See what's really d...",
      "ads": 2,
      "platforms": [
        "linkedin"
      ],
      "example": "https://www.linkedin.com/ad-library/detail/1636871326"
    },
    {
      "text": "[Research] What is the ROI of Notion agents? · We ran a controlled study of 200+ people across 6 markets to measure the impact of Notion Agents. We tested 4 context-heavy workflows common to all le...",
      "ads": 2,
      "platforms": [
        "linkedin"
      ],
      "example": "https://www.linkedin.com/ad-library/detail/1636699036"
    }
  ],
  "newAds": [
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1652775616",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "EG",
        "MA",
        "TR",
        "NG",
        "TN",
        "DZ"
      ],
      "text": null
    }
  ],
  "stoppedAds": [],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR13309761427309854721/creative/CR10716108682451484673",
      "format": "text",
      "firstShown": "2026-04-29",
      "lastShown": "2026-10-22",
      "landingDomain": "notion.com",
      "countries": [
        "CA",
        "US"
      ],
      "text": null
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR13309761427309854721/creative/CR00652332904365424641",
      "format": "video",
      "firstShown": "2026-06-18",
      "lastShown": "2026-10-22",
      "landingDomain": "notion.com",
      "countries": [
        "TW"
      ],
      "text": null
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1619931196",
      "format": "document",
      "firstShown": "2026-09-13",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "ES",
        "UA",
        "IT",
        "PL",
        "NL",
        "RS"
      ],
      "text": "The exact decks, investor lists, and AI agents top startups used to close their first checks. Free guide, free Notion trial with every download. · The AI Fun..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1652775616",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "EG",
        "MA",
        "TR",
        "NG",
        "TN",
        "DZ"
      ],
      "text": null
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1878482249567682",
      "format": "image",
      "firstShown": "2026-10-08",
      "lastShown": "2026-10-18",
      "landingDomain": "rabanne.com",
      "countries": [
        "GB"
      ],
      "text": null
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn shows dates only for ads that ran in the EU: 31 LinkedIn ads are listed without dates.",
    "TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}
