{
  "version": 1,
  "brand": {
    "name": "Shopify",
    "domain": "shopify.com",
    "slug": "shopify",
    "vertical": "E-commerce"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 78,
    "newAds": 28,
    "stoppedAds": 0,
    "platformsWithAds": 3,
    "thirdPartyAds": 9
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=shopify.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 49,
      "activeAds": 49,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 63003,
        "max": 75003
      },
      "firstSeen": "2022-08-13",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "text",
          "count": 26
        },
        {
          "key": "video",
          "count": 23
        }
      ],
      "countries": [
        {
          "key": "NL",
          "count": 13
        },
        {
          "key": "ES",
          "count": 10
        },
        {
          "key": "DE",
          "count": 9
        },
        {
          "key": "FR",
          "count": 9
        },
        {
          "key": "US",
          "count": 9
        },
        {
          "key": "PT",
          "count": 6
        },
        {
          "key": "BE",
          "count": 5
        },
        {
          "key": "IT",
          "count": 5
        }
      ],
      "landingPages": [
        {
          "key": "shopify.com",
          "count": 49
        }
      ],
      "advertiserAccounts": [
        "Shopify Inc."
      ],
      "thirdParty": {
        "ads": 1,
        "advertisers": [
          {
            "key": "38TERA US LLC",
            "count": 1
          }
        ],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Shopify",
      "fetched": 50,
      "capped": true,
      "ownAds": 29,
      "activeAds": 29,
      "undatedAds": 0,
      "newAds": 28,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-10-08",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "image",
          "count": 24
        },
        {
          "key": "document",
          "count": 4
        },
        {
          "key": "video",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "AU",
          "count": 29
        },
        {
          "key": "GB",
          "count": 29
        },
        {
          "key": "US",
          "count": 29
        },
        {
          "key": "CA",
          "count": 28
        },
        {
          "key": "FR",
          "count": 26
        },
        {
          "key": "IT",
          "count": 26
        },
        {
          "key": "ES",
          "count": 25
        },
        {
          "key": "BE",
          "count": 24
        }
      ],
      "landingPages": [
        {
          "key": "shopify.com/resource/adobe-technical-migration-guide",
          "count": 8
        },
        {
          "key": "shopify.com/resource/bigcommerce-technical-migration-guide",
          "count": 8
        },
        {
          "key": "shopify.com/resource/custom-technical-migration-guide",
          "count": 8
        },
        {
          "key": "shopify.com/solutions/shop-pay-offer/enterprise",
          "count": 1
        }
      ],
      "advertiserAccounts": [
        "Shopify"
      ],
      "thirdParty": {
        "ads": 8,
        "advertisers": [],
        "withheld": 8
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Shopify&query_type=1",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 0,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-09-20",
      "lastSeen": "2026-10-08",
      "formats": [
        {
          "key": "video",
          "count": 50
        }
      ],
      "countries": [
        {
          "key": "IT",
          "count": 40
        },
        {
          "key": "NL",
          "count": 10
        }
      ],
      "landingPages": [
        {
          "key": "shopify.com/it/aprire",
          "count": 40
        },
        {
          "key": "shopify.com/free-trial",
          "count": 10
        }
      ],
      "advertiserAccounts": [
        "Shopify (USA) Inc."
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    }
  ],
  "formats": [
    {
      "key": "video",
      "count": 74
    },
    {
      "key": "text",
      "count": 26
    },
    {
      "key": "image",
      "count": 24
    },
    {
      "key": "document",
      "count": 4
    }
  ],
  "countries": [
    {
      "key": "IT",
      "count": 71
    },
    {
      "key": "NL",
      "count": 46
    },
    {
      "key": "US",
      "count": 38
    },
    {
      "key": "ES",
      "count": 35
    },
    {
      "key": "FR",
      "count": 35
    },
    {
      "key": "DE",
      "count": 32
    },
    {
      "key": "GB",
      "count": 32
    },
    {
      "key": "AU",
      "count": 31
    },
    {
      "key": "CA",
      "count": 31
    },
    {
      "key": "BE",
      "count": 29
    }
  ],
  "landingPages": [
    {
      "key": "shopify.com",
      "count": 49
    },
    {
      "key": "shopify.com/it/aprire",
      "count": 40
    },
    {
      "key": "shopify.com/free-trial",
      "count": 10
    },
    {
      "key": "shopify.com/resource/adobe-technical-migration-guide",
      "count": 8
    },
    {
      "key": "shopify.com/resource/bigcommerce-technical-migration-guide",
      "count": 8
    },
    {
      "key": "shopify.com/resource/custom-technical-migration-guide",
      "count": 8
    },
    {
      "key": "shopify.com/solutions/shop-pay-offer/enterprise",
      "count": 1
    }
  ],
  "themes": [
    {
      "label": "guide plan",
      "keywords": [
        "migration",
        "move",
        "planning",
        "real"
      ],
      "ads": 14,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1648753766",
        "https://www.linkedin.com/ad-library/detail/1648676226"
      ]
    },
    {
      "label": "advantage became",
      "keywords": [
        "beyond",
        "burden",
        "business",
        "competitive"
      ],
      "ads": 14,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1648714386",
        "https://www.linkedin.com/ad-library/detail/1648753776"
      ]
    }
  ],
  "topMessages": [
    {
      "text": "Vendi online. Shopify.",
      "ads": 22,
      "platforms": [
        "tiktok"
      ],
      "example": "https://library.tiktok.com/ads/detail/?ad_id=1877456035751985"
    },
    {
      "text": "Business gratis. Shopify.",
      "ads": 18,
      "platforms": [
        "tiktok"
      ],
      "example": "https://library.tiktok.com/ads/detail/?ad_id=1878364057130354"
    },
    {
      "text": "Win met Shopify",
      "ads": 10,
      "platforms": [
        "tiktok"
      ],
      "example": "https://library.tiktok.com/ads/detail/?ad_id=1877049647871393"
    }
  ],
  "newAds": [
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648714386",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "AU",
        "CA",
        "GB"
      ],
      "text": "See what's possible beyond BigCommerce · Your competitive advantage became a maintenance burden. See how your business can grow when you focus on innovation..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1649117296",
      "format": "document",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "FR",
        "IT",
        "PL",
        "NL",
        "DE",
        "SE"
      ],
      "text": "Your competitive advantage became a maintenance burden. See how your business can grow when you focus on innovation instead. · See what's possible beyond you..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648753776",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "CA",
        "GB",
        "AU",
        "FR",
        "SG"
      ],
      "text": "See what's possible beyond your custom platform · Your competitive advantage became a maintenance burden. See how your business can grow when you focus on in..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648753766",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "GB",
        "AU",
        "CA",
        "IT",
        "SG"
      ],
      "text": "Get the guide: Plan your move from BigCommerce · Planning a move from BigCommerce? The real risk is standing still. Get the technical guide for a successful..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648676226",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "CA",
        "AU",
        "GB",
        "SG",
        "FR"
      ],
      "text": "Get the guide: Plan your move from your custom platform · Planning a move from your custom platform? The real risk is standing still. Get the technical guide..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1649079556",
      "format": "document",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "FR",
        "NL",
        "GB",
        "ES",
        "DE",
        "AU"
      ],
      "text": "Planning a move from Adobe Commerce? The real risk is standing still. Get the technical guide for a successful migration. · Get the guide: Plan your move fro..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1649137136",
      "format": "document",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "FR",
        "DE",
        "IT",
        "SE",
        "NL",
        "GB"
      ],
      "text": "Planning a move from your custom platform? The real risk is standing still. Get the technical guide for a successful migration. · Get the guide: Plan your mo..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648558836",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "GB",
        "FR",
        "AU",
        "ES",
        "NL",
        "IT"
      ],
      "text": "Get the guide: Plan your move from Adobe Commerce · Planning a move from Adobe Commerce? The real risk is standing still. Get the technical guide for a succe..."
    }
  ],
  "stoppedAds": [],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR01625195283841286145/creative/CR05818917418851893249",
      "format": "text",
      "firstShown": "2022-08-13",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "NZ"
      ],
      "text": null
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR01625195283841286145/creative/CR00700071285471838209",
      "format": "text",
      "firstShown": "2022-08-13",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "NL",
        "HK",
        "CN"
      ],
      "text": null
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1636883596",
      "format": "video",
      "firstShown": "2026-10-08",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "GB",
        "DE",
        "FR",
        "IT",
        "CA"
      ],
      "text": "Check if you’re eligible · Your top selling season is yet to come. Add Shop Pay fast, all without replatforming."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1648714386",
      "format": "image",
      "firstShown": "2026-10-20",
      "lastShown": "2026-10-22",
      "landingDomain": "shopify.com",
      "countries": [
        "US",
        "AU",
        "CA",
        "GB"
      ],
      "text": "See what's possible beyond BigCommerce · Your competitive advantage became a maintenance burden. See how your business can grow when you focus on innovation..."
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "Google archives most text ads as images, so their copy is not part of the themes.",
    "LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}