# Ad radar: Wise (wise.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**56 active ads** on 3 of 3 libraries · **11 new** · **2 stopped** · 4 third-party ads naming the brand or linking to it

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=wise.com) | 49 | 49+ | 2 | 0 | 2021-10-25 | 2026-10-22 | video (37), text (12) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=Wise) | 1 | 2+ | 1 | 0 | 2026-10-19 | 2026-10-22 | document (1), image (1) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=Wise&query_type=1) | 6 | 50+ | 8 | 2 | 2026-10-04 | 2026-10-21 | video (6) |

Google reports 200-300 ads in total for Wise Payments Limited, Wise US Inc..

## Where and how

- **Formats:** video (43), text (12), document (1), image (1)
- **Countries:** GB (12), CA (10), AU (7), SG (7), US (7), NL (6), DE (5), FR (5), NZ (5), PH (5)
- **Landing pages:** wise.com (49)

## New this week

- [TikTok · video · 2026-10-21 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879687068966241)
- [LinkedIn · document · 2026-10-19 to 2026-10-22 · IN BR MX US RS IT](https://www.linkedin.com/ad-library/detail/1605286664): "Why did we say we’re going to space? 👀 Read the full report 👉 https://wi.se/g20-2026-r2 · Wise G20 Report"
- [Google · video · 2026-10-16 to 2026-10-22 · wise.com · CA](https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR15753019243689410561)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879568594019714)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879526942138641)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879528850084353)
- [TikTok · video · 2026-10-19 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879460166931698)
- [TikTok · video · 2026-10-18 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879385429960881)

## Stopped this week

- [TikTok · video · 2026-10-16 to 2026-10-16 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879178235096097)
- [TikTok · video · 2026-10-16 to 2026-10-16 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879210164564369)

## Longest-running active ads

- [Google · text · 2021-10-25 to 2026-10-22 · wise.com · DE](https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR17038512000583335937)
- [Google · text · 2021-10-27 to 2026-10-22 · wise.com · AU NZ](https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR14502355029433778177)
- [LinkedIn · document · 2026-10-19 to 2026-10-22 · IN BR MX US RS IT](https://www.linkedin.com/ad-library/detail/1605286664): "Why did we say we’re going to space? 👀 Read the full report 👉 https://wi.se/g20-2026-r2 · Wise G20 Report"
- [TikTok · video · 2026-10-18 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879385429960881)
- [TikTok · video · 2026-10-19 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879460166931698)

## Other advertisers using the brand

- Google: 1 ad by TRANSFERWISE BRASIL CORRETORA DE CAMBIO LTDA. (1)
- LinkedIn: 3 ads (3 by advertisers we do not name)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- Google archives most text ads as images, so their copy is not part of the themes.
- LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn shows dates only for ads that ran in the EU: 1 LinkedIn ads are listed without dates.
- TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._